MeireeBrand direction study

Four ways Meiree can look credible, modern and distinctly human.

The logo already carries strong orange, red and violet energy. The wider identity should give it room to lead, using calm neutrals and one controlled interface accent.

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Recommended usage

Use colour with restraint

Aim for roughly 75% neutral background, 20% dark text and surfaces, and no more than 5% accent.

Use one display family

Manrope works for headlines, navigation and body copy. Reserve IBM Plex Mono for labels, metadata and product states.

Let the logo stay multicolour

Do not repeat its full gradient across buttons and backgrounds. A single flat accent keeps the identity mature.